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The Island Beard Company

Brand Identity Design, Marketing, Product Design, Content Creation & Social Media · 2021

With the launch of The Island Beard Company, the Maldives' first beard oil brand, there was a need to create a distinct brand that would resonate with the target audience of discerning gentlemen seeking to maintain their beards. The branding of The Island Beard Co. aimed to convey premium and 100% organic aspect as well as capture the essence of handmade local products. The product photography, content, and marketing also aimed to highlight these aspects of the brand.

Island Beard product range: four beard oil bottles and a hair oil bottle

Amber beard oil bottle with black label, first scent

Amber beard oil bottle with black label, second scent

Amber beard oil bottle with black label, third scent

Amber beard oil bottle with black label, fourth scent

Label designs for the four beard oil scents

Oil being poured into a measuring beaker

Gloved hand filling an amber dropper bottle

Rows of empty amber bottles ready for filling

Man brushing his beard with a wooden brush

Wooden beard comb tucked into a jeans pocket

Man combing his beard

Amber bottles arranged in rows, seen from above

Moustache icon

Line illustration of beard oil and hair oil bottles

Line illustration of a beard comb and brush

Illustrated guide to the hair oil's natural ingredients

Hair oil bottle on a wooden surface

Man holding a bottle of beard oil

Beard oil dropped into an open palm